Why are prospects leaving their current MSP?

Most call after a cyber-insurance scan flags problems their provider never mentioned, or after an unpatched application gets exploited. Roughly 87% of businesses still carry security issues an MSP without a dedicated security function does not see. Lavawall® surfaces those issues so you can show a prospect exactly what their current provider missed.

How does the white-label domain scanner help me win deals?

You run a full external scan of a prospect's domain and hand them a branded report that names real exposures: missing DMARC, exposed admin services, weak registrar settings, and forgotten subdomains. It turns a sales conversation into evidence, and you can embed the scanner on your own site as a lead-capture funnel.

I already have MDR, backups, and Huntress. Is that not enough?

Those are table stakes now. Every competitor lists the same three items in the security section of their website, so they no longer differentiate you. Lavawall® adds domain-level discovery, configuration assessment, and compliance evidence built by a CISSP and CISA team, which is what lets you charge as a premium security-focused provider instead of another break-fix shop.

What do I learn before I take over a new site?

Lavawall® shows the existing AV, EDR, XDR, and MDR tools on each workstation so you can plan around stack conflicts and disable tamper protection cleanly. It also flags machines with failing batteries, aging drives, unsupported TPM versions, and home editions of Windows, so you can price a hardware refresh into the first agreement.

Client acquisition for MSPs

Win the clients your competitors cannot see.

Prospects are calling because a cyber-insurance scan, a breach, or a nervous bank told them their current IT is not good enough. Lavawall® gives you the domain scanner, the discovery, and the security credibility to prove you are the better choice, before the first invoice.

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White-label scanner · domain discovery · built by a CISSP and CISA team

Rise above the 87% who cannot answer the security question

Your best prospects are already unhappy. Their cyber-insurance assessment came back with findings, their unpatched applications got hit with ransomware, or their own clients and banks started demanding stronger controls. They are among the roughly 87% of businesses carrying security issues that an MSP without a dedicated security function never surfaces.

So the real question a prospect is asking is simple: are you a better choice? With Lavawall® you can compete with the best MSSPs, because the platform was built by the CISSP, CISA, and PCI certified team at ThreeShield. You are not just adding another tool, you are borrowing the expertise that separates a premium security-focused provider from the pack.

MDR, backups, and Huntress are the same three items every competitor lists in the security section of their website. They no longer win a deal on their own. What wins is showing a prospect the exposures their current provider never mentioned.

Security-focused client discovery

Nothing loses trust faster than a forgotten system found through a breach, especially when you could have been maintaining it (and billing for it) all along. Run the Lavawall® domain scanner against a prospect's full domain and catch what their contact may not even know exists:

Subdomains and services the client's own contact has forgotten about
Providers you will need for credential requests, including registrars, hosting, web application firewalls, and CMS platforms like WordPress
Weak security settings at the domain registrar
DNS changes that deliver fast, visible wins
Web performance problems
Exposed administrative services
Email authentication gaps in DMARC, SPF, and DKIM

Lavawall® includes short videos that explain each of these concepts to your techs, so your whole team can speak to the findings with the credibility a security-conscious prospect expects. You turn one scan into a stronger proposal, higher-value contracts, and a client who feels genuinely protected. You can also embed the white-label scanner on your own website as a lead-capture funnel.

Know the stack before you take over the site

Before you migrate a new client, Lavawall® shows you which AV, EDR, XDR, and MDR tools are already installed on each workstation. That means no surprises: you can plan around conflicts with your own security stack and get tamper protection disabled cleanly during cutover instead of fighting it later.

Start every client on reliable hardware

Lavawall® also tells you which computers are working against you before day one. Find the machines that:

Struggle to hold a battery charge
Show storage drive errors
Have aged into motherboard, fan, drive, and battery failures
Run TPM versions too old for Windows 11
Are no longer supported by their hardware vendor
Run home editions of Windows that will not fully support security tools like Huntress

Sometimes this lets you fold a hardware refresh into the initial agreement. Even when it does not, it puts you on the right footing to set up a prioritized refresh cycle from the start.

Turn your next scan into your next contract.

No credit card required, no minimums, and no high-water-mark billing. Start scanning prospects and closing security-focused deals today.

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Common questions

Why are prospects leaving their current MSP?: Most call after a cyber-insurance scan flags problems their provider never mentioned, or after an unpatched application gets exploited. Roughly 87% of businesses still carry security issues an MSP without a dedicated security function does not see. Lavawall® surfaces those issues so you can show a prospect exactly what their current provider missed.
How does the white-label domain scanner help me win deals?: You run a full external scan of a prospect's domain and hand them a branded report that names real exposures: missing DMARC, exposed admin services, weak registrar settings, and forgotten subdomains. It turns a sales conversation into evidence, and you can embed the scanner on your own site as a lead-capture funnel.
I already have MDR, backups, and Huntress. Is that not enough?: Those are table stakes now. Every competitor lists the same three items in the security section of their website, so they no longer differentiate you. Lavawall® adds domain-level discovery, configuration assessment, and compliance evidence built by a CISSP and CISA team, which is what lets you charge as a premium security-focused provider instead of another break-fix shop.
What do I learn before I take over a new site?: Lavawall® shows the existing AV, EDR, XDR, and MDR tools on each workstation so you can plan around stack conflicts and disable tamper protection cleanly. It also flags machines with failing batteries, aging drives, unsupported TPM versions, and home editions of Windows, so you can price a hardware refresh into the first agreement.